Trademark Registration for Selling on Ozon and Wildberries

1. Do you need a trademark to sell on a marketplace?

You can open a store on Ozon or Wildberries without a trademark of your own: the law sets no such condition. You can also put a brand name in a listing without registering it. But that name does not belong to you. Another seller, or even your own distributor, can register it, and then you are the one who has to prove your rights.

A trademark registered in Russia gives a seller what a brand on a marketplace cannot do without:

• Rights confirmed in the listing. From March 1, 2027, this works through the registration number in the State Trademark Register (details below).
• Complaints about counterfeits and copied listings. The marketplace acts on a claim from the trademark owner, and the claim rests on a mark protected in Russia.
• Brand owner programs. Wildberries and Ozon run their own tools, such as brand representative status and the “Original” badge. The marketplaces set the terms, and they rely on rights backed by documents.
• The right to demand that infringement stop and to claim compensation (Russian Civil Code, Arts. 1252 and 1515), including from sellers outside the marketplace.

2. What changes on March 1, 2027

Russia's federal law on the platform economy (Federal Law No. 289-FZ of July 31, 2025) has been in force since October 1, 2026. Russian Government Decree No. 821 of July 2, 2026, sets out how marketplaces check product listings. They compare listing data with 12 state registers, one of which is the State Register of Trademarks and Service Marks of the Russian Federation.

Section IX of the rules covers trademarks and takes effect on March 1, 2027. From that date a seller can state in a listing:

• that it owns the mark, together with the registration number and the date the mark was entered in the State Trademark Register;
• that it holds a right to use the mark under an agreement, together with the number and date of the state registration of that agreement.

If the details match, the marketplace places in the listing an image of the mark taken from the State Trademark Register (para. 41 of the rules). That sets a listing with a verified mark apart from one where the seller simply typed in a brand name.

3. How the marketplace checks your rights

Under paras. 39 and 40 of the rules, the check has two parts, and both must match:

1. Number and date. The registration number of the mark or agreement and the date of entry given in the listing match the State Trademark Register.
2. Seller. The seller details the marketplace verified at onboarding match the register entry: the company's name, registered office and address including the country, or the full name of an individual.

The second condition matters more than it seems. If the mark is registered to one company and another company sells on the marketplace, the check fails. It also fails when the company has changed its name or address but the register still shows the old details. That is why I enter the applicant's name and address exactly as they appear in the company documents and the seller account, and correct outdated details through an amendment of the register.

If the seller changes or removes these details in the listing, the marketplace takes the image of the mark down within 3 hours and checks the new details within 3 business days (paras. 42 and 43 of the rules).

4. Which Nice classes to register

A trademark is protected only for the goods listed in its registration. So the list should cover what you sell on the marketplace and plan to sell in the next few years. Classes for common marketplace categories:

The exact class depends on how the goods are worded, so I draw up the list from your product range. Since October 4, 2025, each item over 10 in one class adds CNY 40 to the examination fee and the same again at renewal, so listing hundreds of items “just in case” does not pay. For your own products, the classes of the goods themselves are what matters; class 35 (retail services) is needed if you sell other companies' goods under the mark as a store.

5. When a distributor or partner sells on the marketplace

Often the mark belongs to a Chinese manufacturer, while a Russian distributor, importer or separate seller trades on Ozon and Wildberries. In that case the listing shows not the trademark registration but the state registration of the agreement granting the seller the right to use the mark (paras. 38 and 40 of the rules). A letter of authorization or an unregistered agreement will not pass this check, because the register has no record of it. Without registration, the grant of the right is treated as not having taken place at all (Russian Civil Code, Art. 1232(6)).

I draft the license agreement around your sales model, covering the territory, term, goods and quality requirements, and register it at Rospatent: CNY 1,500 for the work plus a CNY 1,200 official fee. More on the license agreement page.

6. Cost and timing

Registration usually takes 8–⁠12 months from filing, but the priority date is fixed on the day you file. An application filed today takes precedence over anyone who later files a similar mark for the same goods (Russian Civil Code, Art. 1494).

Each additional class adds about CNY 280 to the official fees (about CNY 430 from the sixth class). Examination can be sped up through the paid accelerated search at FIPS, from CNY 8,200. All prices are on the Prices page.

Rospatent's official fees are set in rubles. They are converted to yuan here at the Bank of Russia's official rate of October 11, 2026 (RUB 12.67 per CNY 1) and rounded; the exact amount is stated in the invoice.

Questions about trademarks for marketplaces

Sources

• Federal Law No. 289-FZ of July 31, 2025, “On Certain Issues of Regulating the Platform Economy in the Russian Federation”
• Russian Government Decree No. 821 of July 2, 2026, and the rules it approved for checking product listing information, Section IX
• Civil Code of the Russian Federation, Arts. 1232, 1252, 1494, 1515